Responsible Investing / Investitionsentscheidung
Characterizing German (Sustainable) Investors
Dipl.-Volksw. Gunnar Gutsche / Prof. Dr. Andreas Ziegler / Dr. Bernhard Zwergel / Prof. Dr. Christian Klein
This paper highlights the results of four empirical studies, based on the same representative survey among German retail investors. We analyze the differences between sustainable, interested, and conventional investors with respect to socio-demographic characteristics, financial performance perceptions, motives, barriers, and consumption preferences. The results reveal great similarities of sustainable and interested investors, but very strong discrepancies compared to conventional investors. Our analysis uncovers strong (stated) preferences for certified sustainable funds.
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